Brand & Style
Brand Guidelines
Our identity is more than a logo. It’s a design system that helps create a consistent, accessible experience across everything we produce.
The BCcampus brand includes elements such as our logo, typography, colours, and photography style. Together, these elements communicate who we are: a trusted resource for post-secondary educators in British Columbia.
The brand guidelines outline the core elements of the BCcampus brand and how to use them. Following these guidelines helps ensure BCcampus materials are clear, consistent, and recognizable.
Please consult with us if you are using the BCcampus logo – communications@bccampus.ca
Style Guide
The BCcampus style guide helps ensure consistency in how we communicate across all channels.
It provides guidance on language, tone, and formatting so that content created by different teams still feels cohesive and easy to understand. Clear standards also help support accessibility and readability for our audiences.
BCcampus generally follows the Canadian Press Stylebook and the Canadian Oxford Dictionary.